A Canadian business on unceded land

Chaos is inevitable.

Feeling out of control isn't.

You’ve been holding it all together for a long time.

Performing. Pushing. Adapting. Maybe even doing all the “right” things—therapy, books, deep talks, routines.

But something still feels off.

And you’re finally ready to stop fixing yourself and start finding yourself again.

What brings you here today?

Choose the reflection that lands the hardest right now.

A mirrored mountain lake reflection picture to represent how individualized coaching with Avery helps give the high achiever more clarity on how to stop feeling out of control and achieve balance

I’ve outgrown who I was told to be.

You’ve been the good kid, the strong one, the dependable one—the version of you that kept the peace or carried the weight.

Now it’s unraveling. Not in a crisis way. In a you-can’t-go-back kind of way.

You’re in the in-between, and you’re ready to figure out who you actually are.

A winter forest scene as the image for the Creating Calm App - an app designed for high achievers to help them navigate the chaos of day to day life

I don’t like who I’ve become—and
I know I’m meant for more.

You’ve been operating in survival mode for so long, you stopped noticing.

The short fuse. The self-judgment. The endless chasing of something that never feels like enough.

Now you’re paying attention. And something deep in you is calling for a reset.

I’m doing great at work, but my personal life feels stuck in a loop.

You’re the reliable one. The one people go to.

But behind the scenes, you’re tired. Disconnected.

Over it.

You’ve built a version of success that looks good on paper but doesn’t feel like home.

A pebble beach with light blue water behind it. This image is for Avery Thatcher's public speaking and live workshops for corporations and non-profits to help their team navigate chaotic times, burnout, stop feeling out of control and improve their company culture.

I’m rebuilding after burnout, heartbreak, or a major life change.

Something cracked open. Maybe it was sudden, like a breakup, loss or diagnosis. Maybe it was slow, like the kids leaving and the quiet getting too loud.

Either way—you’re asking questions you can’t un-ask now.

And you’re ready to do life differently, from the inside out.

I’ve spent my whole life proving I’m enough. I’m done with that.

You’ve learned the mindset tools. Done the inner work.

But deep down, the voice still whispers: “You’re not doing enough. You’re not there yet.”

You’re ready to dismantle the systems that taught you that lie—and start rebuilding your worth from a place of truth.

A purple and pink sunset behind silhouetted mountains and evergreen trees on a page that explains why Avery offers stress management for high achievers

I don’t know what I need. I just know something has to change.

You’re exhausted from trying to name it, fix it, figure it out.

You’re tired of clarity being a prerequisite for support.

You don’t have a five-step plan—and you’re not looking for one.

You just know this version of life isn’t it.

See yourself in more than one and can't decide?

Start here with Avery: Real, Raw & Unfiltered—a behind-the-scenes email letter for honest reflections and the reminders I need, too.

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This isn’t a self-help blog.

It’s a space for reclamation. A space for becoming.

A space for the version of you that’s still buried under performance, pressure, and survival.

There’s no program to push. No guru to follow.

You won’t find “tips and tricks”, empty platitudes, or toxic positivity here.

Instead you’ll find the raw truths I’ve written on the way through—and maybe, they’ll help you find your footing too.

This is the messy part of the story most people skip over.
I won’t.

Picture of Avery Thatcher, personalized coach for high achievers

Why'd I call my site 'Becoming Avery'?

Well for one, averythatcher.com was taken by a real-estate agent in the USA.
But really, for me, “Becoming Avery” isn’t just a name—it’s a process. A slow, often messy undoing of everything I thought I had to be.

I’ve learned that growth isn’t linear, calm isn’t static, and becoming ourselves takes courage.
This space is where I share what I’ve learned, and help you find your own way through the chaos.